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The Clarity Code
Welcome - Kick Off
Orientation (5:31)
Brand Foundation
Core Idea (3:49)
Goals & Measures (4:03)
Core Question (3:58)
Who We Serve (3:30)
End Result (1:14)
Personality (4:24)
Point of View (3:57)
Purpose (3:26)
Principles (3:07)
Visual Strategy
Working With Designers (1:22)
Design Inspiration (6:30)
Design Audit (1:58)
Image Curation (3:42)
Messaging
Story Vault (4:55)
Favorite Things (4:16)
Word List
Word Style (2:15)
Teach online with
Personality
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