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Hero Type

Welcome

Orientation & Workbook Download (4:36)

Archetype Foundation

About Your Type (3:36)
Subtypes & Evolution (7:59)
Worldview (5:54)
Arch-nemesis (6:17)

Inspiration & Examples

Big Brands (5:09)
People (2:03)

Storytelling & Messaging

Voice & Words (6:56)
Stories & Content (5:36)

Brand Visuals

Design (5:57)
Images (3:49)

Use Your Archetype in YOUR Business

Themes & Metaphors (4:02)
Business Decisions (6:58)

*More* Hero Inspiration

Website Examples
Video Examples
Content Examples
'TypeQuest Examples

Additional Resources

Archetype Training PDF
Bonus #1: The About Page Formula
Bonus #2: C.R.E.A.T.E. Your Mindset
Bonus #3: Archetypes & Video
Blending Archetypes (89:11)
Photo + Video Training (100:10)
TypeWriter Workshop (87:34)
Type-Based Marketing (94:50)
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