Voice & Tone | Branding Courses

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Brand New Brand w/ Bonuses Alt Pay

Orientation

Welcome & Brand Books (14:21)
Add a 90-Minute Strategy Session
Brand Clarity Collective *Community*

4 Foundational Forces: Character & Credibility

Character: Personality (19:49)
Character: Point of View (12:41)
Character: Brand Enemies (14:16)
Credibility: Unfair Advantage (21:32)

4 Foundational Forces: Commitment & Context

Commitment: Brand Fundamentals (13:33)
Commitment: Goals & Vision (12:20)
Commitment: Ideal Clients (20:33)
Context: Different Not Better (12:28)
Context: Culture (13:48)

Messaging

Voice & Tone (18:11)
Naming (12:38)
Tagline & Bios (12:13)
Stories & Content (22:39)

Visuals

Moodboard (18:00)
Colors (17:02)
Fonts (14:01)
Logo (15:47)
Pattern & Texture (13:20)
Images (15:03)
Bringing It All Together (7:27)

Live Your Brand

Presence (33:45)
Visibility (26:28)
Action Plan (9:38)
Share Your Opinion

Extra Training

Editing in Keynote (7:45)
Editing in Powerpoint (4:56)
Coolors.co (6:21)
Photoshop Basics (5:14)

Bonuses

Monthly Mentorship
Resource List
Personal Brand Portrait Guide
Brandfluency Archetype Course Access
WORD Persuasion Matrix with Sean McCool (47:22)
Make it Tangible: Metaphors & Analogies to Supercharge Your Brand
Branded Website (18:53)
COMPLETION BONUS

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