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Brand Clarity Collective
Onboarding
Welcome: Start Here (6:35)
Wayfinding: Navigating the Lessons (9:01)
Foundations
About Brand Building [BNB] (8:18)
Clarity Code Framework [Clarity Week] (19:01)
Core: Brand Clarity
Core: Your Innate Advantage [Clarity Week] (123:48)
Character: Personality [BNB] (16:30)
Choosing & Blending Archetypes [Brandfluency] (70:47)
Archetype Intel (6:38)
Character: Point of View [BNB] (11:09)
Character: Brand Enemies [BNB] (12:40)
Context: Culture [BNB] (11:10)
Messaging: Voice & Tone [BNB] (13:20)
Messaging: Tagline & Bios [BNB] (10:09)
Visuals: Moodboard [BNB] (15:04)
Visuals: Colors [BNB] (15:15)
Visuals: Fonts [BNB] (11:50)
Visuals: Logo [BNB] (12:19)
Visuals: Images [BNB] (12:35)
Visuals: Pattern & Texture [BNB] (10:34)
Visuals: Bringing It All Together [BNB] (6:05)
Become Known [Brand Advantage] (30:50)
Offer: Value Design
Offer: Offer Doctor [Clarity Week] (128:13)
Offer Reflection Worksheet
Commitment: Brand Fundamentals [BNB] (13:33)
Commitment: Brand Goals [BNB] (12:20)
Commitment: Ideal Clients [BNB] (20:33)
Commitment: Different Not Better [BNB] (12:28)
Character: Unfair Advantage [BNB] (21:32)
Offer Outcome [Amplify] (9:49)
Crafting Your Proprietary Process [Amplify] (12:01)
Offer Container [Amplify] (12:54)
Offer Structure & Elements, 3D's [Amplify] (10:51)
Sales Calls [Amplify] (1:30)
Naming Process [Amplify] (14:55)
Messaging: Naming [BNB] (12:38)
Demand Levers [Clarity Week] (4:12)
Launch Strategy
Demand: Get Visible
Demand: Brand Gravity [Clarity Week] (29:49)
Clarity to Scale Workshop (120:38)
Messaging: Stories & Content [BNB] (22:39)
Live Your Brand: Presence [BNB] (33:41)
Live Your Brand: Visibility [BNB] (26:26)
Live Your Brand: Action Plan [BNB] (9:36)
Outer Space: Intro & Outer Orbit [Amplify] (1:00)
Site that Sells [Amplify]
EXAMPLES: Email Sequence
EXAMPLES: Pitch Scripts
TEMPLATE: Content Calendar
EXAMPLES: Content Ideas
TEMPLATE: Graphic Templates
TECH: Facebook Pixel [Amplify]
TECH: Google Analytics [Amplify]
Energy: Influence as an Entrepreneur
Energy: Energetic Influence [Clarity Week] (24:33)
Mindframe Hypnosis [Clarity Week]
Energy Rituals [Amplify] (29:30)
Tips for Rituals [Amplify] (6:37)
Seeing Evidence [Amplify] (1:46)
Growth Fallacy [Amplify] (3:40)
Identity Work [Amplify] (12:24)
Clarity Map
Resources
Create Cashflow Workshop (113:13)
Uncertain to Unstoppable: Branding in Uncertain Times (115:41)
Brand Future [Clarity Week] (42:05)
Make it Tangible: Metaphors & Analogies to Supercharge Your Brand [BNB]
Ultimate Personal Brand Portrait Guide
Brand Book: Editing in Powerpoint [BNB] (4:56)
Brand Book: Editing in Keynote [BNB] (11:25)
Resource List [BNB]
Coolors.co [BNB] (6:21)
Photoshop Color Basics [BNB] (5:14)
Offer Structure & Elements, 3D's [Amplify]
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