Onboarding
Core: Brand Clarity
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Core: Your Innate Advantage [Clarity Week] (123:48)
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Character: Personality [BNB] (16:30)
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Choosing & Blending Archetypes [Brandfluency] (70:47)
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Archetype Intel (6:38)
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Character: Point of View [BNB] (11:09)
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Character: Brand Enemies [BNB] (12:40)
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Context: Culture [BNB] (11:10)
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Messaging: Voice & Tone [BNB] (13:20)
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Messaging: Tagline & Bios [BNB] (10:09)
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Visuals: Moodboard [BNB] (15:04)
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Visuals: Colors [BNB] (15:15)
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Visuals: Fonts [BNB] (11:50)
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Visuals: Logo [BNB] (12:19)
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Visuals: Images [BNB] (12:35)
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Visuals: Pattern & Texture [BNB] (10:34)
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Visuals: Bringing It All Together [BNB] (6:05)
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Become Known [Brand Advantage] (30:50)
Offer: Value Design
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Offer: Offer Doctor [Clarity Week] (128:13)
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Offer Reflection Worksheet
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Commitment: Brand Fundamentals [BNB] (13:33)
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Commitment: Brand Goals [BNB] (12:20)
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Commitment: Ideal Clients [BNB] (20:33)
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Commitment: Different Not Better [BNB] (12:28)
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Character: Unfair Advantage [BNB] (21:32)
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Offer Outcome [Amplify] (9:49)
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Crafting Your Proprietary Process [Amplify] (12:01)
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Offer Container [Amplify] (12:54)
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Offer Structure & Elements, 3D's [Amplify] (10:51)
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Sales Calls [Amplify] (1:30)
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Naming Process [Amplify] (14:55)
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Messaging: Naming [BNB] (12:38)
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Demand Levers [Clarity Week] (4:12)
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Launch Strategy
Demand: Get Visible
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Demand: Brand Gravity [Clarity Week] (29:49)
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Clarity to Scale Workshop (120:38)
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Messaging: Stories & Content [BNB] (22:39)
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Live Your Brand: Presence [BNB] (33:41)
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Live Your Brand: Visibility [BNB] (26:26)
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Live Your Brand: Action Plan [BNB] (9:36)
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Outer Space: Intro & Outer Orbit [Amplify] (1:00)
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Site that Sells [Amplify]
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EXAMPLES: Email Sequence
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EXAMPLES: Pitch Scripts
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TEMPLATE: Content Calendar
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EXAMPLES: Content Ideas
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TEMPLATE: Graphic Templates
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TECH: Facebook Pixel [Amplify]
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TECH: Google Analytics [Amplify]
Energy: Influence as an Entrepreneur
Resources
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Create Cashflow Workshop (113:13)
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Uncertain to Unstoppable: Branding in Uncertain Times (115:41)
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Brand Future [Clarity Week] (42:05)
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Make it Tangible: Metaphors & Analogies to Supercharge Your Brand [BNB]
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Ultimate Personal Brand Portrait Guide
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Brand Book: Editing in Powerpoint [BNB] (4:56)
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Brand Book: Editing in Keynote [BNB] (11:25)
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Resource List [BNB]
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Coolors.co [BNB] (6:21)
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Photoshop Color Basics [BNB] (5:14)
